Latest
Leadership

Young Guru Academy: Culture and the Return on Investment

This case focuses on the Young Guru Academy (YGA), a non-profit organization based in Istanbul, Turkey, that emphasiz...

  Berkeley Haas Case Series   01 Apr 2018
Innovation and technology

Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company

This case aims to introduce students to the 'design roadmapping' process that connects customer and user experience d...

  Berkeley Haas Case Series   01 Apr 2018
Sustainability

Patagonia's Path to Carbon Neutrality by 2025

This case study describes Patagonia's goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce...

  Berkeley Haas Case Series   01 Apr 2018
Marketing

Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?

The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's...

  Berkeley Haas Case Series   01 Apr 2018
Innovation and technology

Innovating Innovation @tk

This case shows how ThyssenKrupp (tk) has altered its innovation process in recent years. CEO Heinrich Hiesinger has ...

  Berkeley Haas Case Series   01 Jan 2018
Innovation and technology

Disruption in Detroit: Ford, Silicon Valley, and Beyond

The (A) case focuses on the Ford Motor Company in Spring 2016 and how its then-CEO, Mark Fields, and his senior manag...

  Berkeley Haas Case Series   01 Jan 2018
Social enterprise

Burning Man: Moving from a For-Profit to a Nonprofit, the Ultimate Act of Gifting

This case study focuses on Burning Man as an organization, and how its leadership intentionally moved from a for-prof...

  Berkeley Haas Case Series   01 Jan 2018
Leadership

Roche Pakistan: Turning Around an Organization Through Cultural Transformation

The Roche Pakistan case study focuses on a country in Roche Global's portfolio which was facing challenges. Farrukh R...

  Berkeley Haas Case Series   01 Oct 2017
Marketing

Rocket Fuel: Measuring the Effectiveness of Online Advertising

The case describes an experiment designed to measure the effectiveness of an online display advertising campaign. Aft...

  Berkeley Haas Case Series   01 Jul 2017
Diversity

Eliminating the Gender Pay Gap: Gap Inc. Leads the Way

This case examines Gap Inc. as a trailblazer in gender pay equality with a focus on investing in gender equity in lea...

  Berkeley Haas Case Series   01 Jul 2017
Finance

Bridges Fund Management: Navigating Changes in the Political Economy

This case focuses on Bridges Fund Management (Bridges), an early leader in the impact investing space, with offices l...

  Berkeley Haas Case Series   01 Jul 2017
Sustainability

Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a 'Big Wall'

This case study focuses on Birgit Cameron, senior director of Patagonia Provisions, and several of her colleagues at ...

  Berkeley Haas Case Series   01 Apr 2017
Sustainability

Rewarding Consumers for Recycling Packaging: Kimberly-Clark Seeks Shared Value

This case describes how Kimberly-Clark is working to encourage consumer recycling of flexible plastic film packaging,...

  Berkeley Haas Case Series   01 Jan 2017
Finance

Better Ventures: Backing Entrepreneurs Building a Better World

This case centers on BV as it seeks to raise $20 million for its first standalone fund between 2014 and 2016. Wes Sel...

  Berkeley Haas Case Series   01 Jan 2017
Innovation and technology

Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The pr...

  Berkeley Haas Case Series   01 Oct 2016
Strategy

Cannabusiness in Washington D.C.

The cannabusiness case study focuses on entrepreneur Corey Barnette, owner of cultivation center District Growers and...

  Berkeley Haas Case Series   01 Oct 2016
Leadership

Virgin America

This case illustrates how Virgin America, founded in 2007, craved a niche of dedicated urbanite-flyers in the highly ...

  Berkeley Haas Case Series   15 Jul 2016
Innovation

Telefonica: A Lean Elephant

This case shows Telefonica, a large and sophisticated technology company in Spain, try to transform its innovation pr...

  Berkeley Haas Case Series   15 Jul 2016
Social enterprise

Sanergy: Tackling Sanitation in Kenyan Slums

This case centers on Sanergy, a five-plus-year-old hybrid organization, that has become a high profile, high growth, ...

  Berkeley Haas Case Series   15 Jul 2016
Sustainability

Levi Strauss & Co.: Driving Adoption of Green Chemistry

This case examines the challenges and opportunities faced by Levi Strauss & Co. (LS&Co.) as it attempts to help estab...

  Berkeley Haas Case Series   15 Jul 2016

 
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Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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