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Young Guru Academy: Culture and the Return on Investment

by Kristiana Raube and Jeanne Godleski

This case focuses on the Young Guru Academy (YGA), a non-profit organization based in Istanbul, Turkey, that emphasizes the importance of building 'leaders with selfless confidence' and establishing a 'high trust' culture for these pathfinders to thrive as a model to achieve long-term and sustainable social innovation. The organization's underlying cultural philosophy takes the position that individuals who are most effective at inspiring positive change are often those who have both high levels of traditional business competencies and a high degree of socially-oriented skills -- or, in short, 'double-winged' leaders. Within organizations like YGA that focuses on social innovation to solve society's ills, these 'double-winged' leaders are the 'equivalent of being a double-winged bird in organizations, to have a unique model that creates economic value around the world, with technology-based innovations on one wing, and with social development and cultural transformation without the pursuit of profit on the other.' In creating an environment for these 'double-winged' leaders to thrive, there are three key components that build a culture for blending innovation with a technology approach that creates value: selfless confidence, a climate of trust, and social innovation purpose.


Pub Date: Mar 31, 2018

Discipline: Organizational Behavior

Subjects: Organizational behavior, Social entrepreneurship, Decision making, Management styles, Nonprofit organizations, Leadership, Hiring & employment, Organizational culture

Product #: B5914-PDF-ENG

Industry: Social advocacy organizations

Geography: Turkey

Length: 21 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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