Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
We are pleased to announce that "Patagonia: Closing the Loop on Packaging Pollution" by Sara Beckman, Kate O'Neill, Seren Pendleton-Knoll, William Rosenzweig, and Robert Strand is the winner of the 2020 Best Case Award.
The Berkeley Haas Best Case Award recognizes the case study published during the preceding year (2019) that has made the most important contribution to management education. The case was selected as a finalist based on its overall popularity and performance, and the final selection was made by the faculty and students of the Haas School of Business in April 2020. The winners will receive a cash prize of $2500. We extend our sincere appreciation to all those who participated in this annual contest, and offer our warm congratulations to the winners of this year's award.
A multidisciplinary team at the Berkeley Haas Center for Responsible Business wrote this case in collaboration with the pioneering outdoor company Patagonia as part of the annual Patagonia Case Competition. Held each spring, the competition draws student teams from around the country to the Berkeley Haas campus to present their own novel solutions to the latest sustainability challenges facing the company. The 2019 case competition focused on packaging waste. As an apparel manufacturer that has also recently entered the consumer packaged goods industry through its Patagonia Provisions line, Patagonia has become attentive to the need to eradicate the large amount of plastic packaging waste found throughout its supply chain and retail operations. Single-use packaging waste has become a global crisis and Patagonia believes it is well-positioned to inspire change across industries.
The Center for Responsible Business has published several award-winning cases in collaboration with Patagonia. To learn more about Patagonia's efforts to eliminate packaging waste, please read the full case. A preview is available below.Read a preview Access full case
Patagonia's Path to Carbon Neutrality by 2025 (2019)
By Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand
Eliminating the Gender Pay Gap: Gap Inc. Leads the Way (2018)
By Kellie McElhaney and Genevieve Smith
Patagonia: Driving Sustainable Innovation by Embracing Tensions (2017)
By Dara O'Rourke and Robert Strand
Back to the Roots Ventures (BTTR) (2016)
By Jorge Calderon and Nishant Bagadia
Castlight Health: Disrupting the Health Care Industry (2015)
By Kristiana Raube
People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global Community (2014)
By Homa Bahrami
Alphabet Energy (2013)
By Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, and Russell Griffith