The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty http://localhost:4000/ Fri, 03 Oct 2025 18:32:12 -0700 Fri, 03 Oct 2025 18:32:12 -0700 Jekyll v4.3.4 Deciphering the Strategist <h3>Details</h3> <p>Pub Date: October 1, 2025</p> <p>Discipline: Leadership</p> <p>Keywords: Charismatic leadership, Leadership, Leadership potential, Leadership qualities, Leadership styles, Strategic innovations, Strategic thinking</p> <p>Product #: B6070-PDF-ENG</p> <p>Industry: Technology, Food and beverage, Travel, Computer services</p> <p>Geography: United States, India, England, Taiwan</p> <p>Length: 8 page(s)</p> Wed, 01 Oct 2025 05:00:00 -0700 http://localhost:4000/2025/10/strategists/ http://localhost:4000/2025/10/strategists/ Leadership Behind the Scenes of a YouTube Mega-Hit: Baby Shark, The Pinkfong Company, and What’s Next <h3>Details</h3> <p>Pub Date: October 1, 2025</p> <p>Discipline: Entrepreneurship</p> <p>Keywords: Corporate strategy, Defining target markets, Digital, Entertainment industry, Entrepreneurship, Innovation, Licensing, Managing creativity &amp; innovation, Media, Strategy</p> <p>Product #: B6077-PDF-ENG</p> <p>Industry: Arts, entertainment &amp; sports, Toys, Media</p> <p>Geography: United States, South Korea</p> <p>Length: 9 page(s)</p> Wed, 01 Oct 2025 05:00:00 -0700 http://localhost:4000/2025/10/pinkfong/ http://localhost:4000/2025/10/pinkfong/ Entrepreneurship Ørsted: Co-Creating a People Positive Framework for the Renewable Energy Transition <h3>Details</h3> <p>Pub Date: October 1, 2025</p> <p>Discipline: Social Responsibility</p> <p>Keywords: Climate change, Co-creation, Community relations, Corporate social responsibility, Economic development, Energy, Environmental responsibility, Social responsibility, Stakeholders, Sustainability</p> <p>Product #: B6072-PDF-ENG</p> <p>Industry: Energy &amp; Natural Resources, Electric Power Generation</p> <p>Geography: Denmark, United States, United Kingdom</p> <p>Length: 11 page(s)</p> Wed, 01 Oct 2025 05:00:00 -0700 http://localhost:4000/2025/10/orsted/ http://localhost:4000/2025/10/orsted/ Sustainability Karya: Elevating Ethical Data for AI & Data Workers to the Middle Class <h3>Details</h3> <p>Pub Date: October 1, 2025</p> <p>Discipline: Strategy</p> <p>Keywords: Mission, Strategy, Business model development, Business model innovation, Business models, Corporate social responsibility, Social enterprise, Social entrepreneurship, Entrepreneurship, Social innovation, Artificial intelligence, Language</p> <p>Product #: B6079-PDF-ENG</p> <p>Industry: Translation Services, Professional services</p> <p>Geography: India, United States</p> <p>Length: 9 page(s)</p> Wed, 01 Oct 2025 05:00:00 -0700 http://localhost:4000/2025/10/karya/ http://localhost:4000/2025/10/karya/ Strategy Dynamic Execution Under Extreme Uncertainty: Navigating the Fluid AI Landscape in a Global Enterprise <h3>Details</h3> <p>Pub Date: October 1, 2025</p> <p>Discipline: Innovation</p> <p>Keywords: Adaptive innovation, Business model innovation, Disruptive innovation, Innovation, Radical innovation, Strategic innovations, Flexibility, Artificial intelligence, Digital transformation, Stakeholders</p> <p>Product #: B6074-PDF-ENG</p> <p>Industry: Technology</p> <p>Geography: United States, Silicon Valley</p> <p>Length: 5 page(s)</p> Wed, 01 Oct 2025 05:00:00 -0700 http://localhost:4000/2025/10/ai/ http://localhost:4000/2025/10/ai/ Artificial Intelligence Steering Through Uncertainty: Lyft's Journey Towards Cultural Alignment in a Shifting Workplace Landscape <!-- <div style="text-align: center;"> <iframe width="560" height="315" src="https://www.youtube.com/embed/aPXCyua6Fs8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> <hr> --> <h3>Details</h3> <p>Pub Date: February 1, 2025</p> <p>Discipline: Organizational culture</p> <p>Keywords: Organizational culture, Culture, Organizational transformations, Organizational values, Value based leadership, Leadership, Customer experiences, Layoffs, Competition, Ridesharing, Remote work</p> <p>Product #: B6064-PDF-ENG</p> <p>Industry: Technology</p> <p>Geography: United States, Silicon Valley</p> <p>Length: 7 page(s)</p> Tue, 01 Apr 2025 05:00:00 -0700 http://localhost:4000/2025/04/lyft/ http://localhost:4000/2025/04/lyft/ Culture Inclusive by Design: The Evolution of Google’s Product Design Practices <!-- <div style="text-align: center;"> <iframe width="560" height="315" src="https://www.youtube.com/embed/aPXCyua6Fs8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> <hr> --> <h3>Details</h3> <p>Pub Date: January 1, 2025</p> <p>Discipline: Product Development</p> <p>Keywords: Design, Global Brands, Search Engines, Technology, New product development, Product design, Product innovation, Inclusivity</p> <p>Product #: B6064-PDF-ENG</p> <p>Industry: Technology</p> <p>Geography: United States, Silicon Valley</p> <p>Length: 8 page(s)</p> Wed, 01 Jan 2025 04:00:00 -0800 http://localhost:4000/2025/01/google/ http://localhost:4000/2025/01/google/ Product Development Perpetual Purpose Trust and Organically Grown Company: Rethinking Corporate Ownership for the Future <!-- <div style="text-align: center;"> <iframe width="560" height="315" src="https://www.youtube.com/embed/aPXCyua6Fs8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> <hr> --> <h3>Details</h3> <p>Pub Date: July 1, 2024</p> <p>Discipline: Entrepreneurship</p> <p>Keywords: Environmental Sustainability, Business Model Innovation, Environmental stewardship, Stewardship</p> <p>Product #: B6060-PDF-ENG</p> <p>Industry: Farming</p> <p>Geography: United States, Oregon</p> <p>Length: 9 page(s)</p> Mon, 01 Jul 2024 05:00:00 -0700 http://localhost:4000/2024/07/purpose/ http://localhost:4000/2024/07/purpose/ Governance Building India’s Leading E-Commerce Company: mjunction takes a LEAP <!-- <div style="text-align: center;"> <iframe width="560" height="315" src="https://www.youtube.com/embed/aPXCyua6Fs8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> <hr> --> <h3>Details</h3> <p>Pub Date: July 1, 2024</p> <p>Discipline: Innovation</p> <p>Keywords: Breakthrough innovation, Business model innovation, Innovation, Process innovation, Technological innovation, Entrepreneurship, Auctions, Corporate strategy</p> <p>Product #: B6062-PDF-ENG</p> <p>Industry: Online auctions, Sports, Agribusiness, Media</p> <p>Geography: India, Silicon Valley</p> <p>Length: 11 page(s)</p> Mon, 01 Jul 2024 05:00:00 -0700 http://localhost:4000/2024/07/mjunction/ http://localhost:4000/2024/07/mjunction/ Innovation Clearing Hurdles to Academic Startup Formation: How Editpep Became a Company <!-- <div style="text-align: center;"> <iframe width="560" height="315" src="https://www.youtube.com/embed/aPXCyua6Fs8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> <hr> --> <h3>Details</h3> <p>Pub Date: July 1, 2024</p> <p>Discipline: Entrepreneurship</p> <p>Keywords: Biotechnology, Health care, Innovation, Business schools, Entrepreneurship, Executive selection, Intellectual property, Startups, Technology transfer, Venture capital</p> <p>Product #: B6058-PDF-ENG</p> <p>Industry: Biotechnology, Academic administration, Venture capital</p> <p>Geography: United States</p> <p>Length: 10 page(s)</p> Mon, 01 Jul 2024 05:00:00 -0700 http://localhost:4000/2024/07/editpep/ http://localhost:4000/2024/07/editpep/ Entrepreneurship