Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
"The aim of our Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.”
Ann Harrison
Dean, Haas School of Business
David Vogel
Editorial Staff
Gundars Strads, Senior Editor
Kora Gonzalez, Managing Editor
Jae Park, Online Editor
David Salisbury, Editorial Associate
Nina Nguyen, Editorial Assistant
Lydia Poon, Editorial Assistant
Dickson Louie, Case Writer
Susan Springer, Case Writer
California Management Review
Haas School of Business
2001 Addison Street, Suite 200
Berkeley, California 94704-1996
Phone: (510) 725-7826
Fax: (510) 642-1318
Email: cmr@haas.berkeley.edu
