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Oakland Athletics: Reinventing the Fan Experience and Business Model

This case focuses on the Oakland Athletics, one of Major League Baseball's (MLB) 30 franchises, in its quest - starti...

strategy
Berkeley Haas Case Series  

Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond

This case series focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Busin...

entrepreneurship
Berkeley Haas Case Series  

General Mills: Driving Food Systems Change through Regenerative Agriculture

In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of fa...

sustainability
Berkeley Haas Case Series  

Carbon180: Choosing a Winning Strategy for Carbon Removal

Carbon180's co-founders are at a crossroads in reassessing their organization's future strategy and vision to drive a...

management
Berkeley Haas Case Series  

Zendesk: Building Female Leaders Through Mentorship

A new mentorship program launched with early success at Zendesk in the United States and is now expanding to all empl...

gender
Berkeley Haas Case Series  

Okta For Good: Pursuing Innovation and Impact in Corporate Social Responsibility

Okta, a leader in identity and access management (IAM) software based in San Francisco, CA, has developed a unique an...

social enterprise
Berkeley Haas Case Series  

Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy

This case focuses on Oakland-based Josephine Meals (josephine.com), a shared economy platform that brought local home...

social enterprise
Berkeley Haas Case Series  

Patagonia: Closing the Loop on Packaging Pollution

Single-use packaging waste is invading all corners of the world. Wholesale change is urgently needed to create packag...

social enterprise
Berkeley Haas Case Series  

The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture

The Berkeley-Haas School of Business case study outlines the history of Dean Rich Lyons' culture efforts. The case di...

culture
Berkeley Haas Case Series  

Amyris, Inc: Make good. No compromise.

Amyris has grown from a Silicon Valley startup to a global publicly-traded company who genetically programs yeast int...

technology
Berkeley Haas Case Series  

Promoting a Culture of Equity in the #MeToo Era: Moving Beyond Responding to Gender-Related Workplace Issues to Tackling Root Causes

The #MeToo movement brought global awareness to the magnitude of gender-related inequalities in the workplace, includ...

gender
Berkeley Haas Case Series  

Prototyping a Scalable Smart Village

The (A) case focuses on the development of a Smart Village in Mori, Andhra Pradesh (AP), India. The Chief Minister of...

social enterprise
Berkeley Haas Case Series  

Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation

From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically ...

sales
Berkeley Haas Case Series  

Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle

The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in c...

sustainability
Berkeley Haas Case Series  

BAYCAT: How a New Hybrid Nonprofit Model is Creating Sustainability and Driving Social Change

Villy Wang founded BAYCAT in 2004 with the ambitious mission of ending inequality and racism through powerful storyte...

social enterprise
Berkeley Haas Case Series  

Grameen America: The Pivotal Role of Technology in Scaling

This case centers on Grameen America (GA), a $17mm nonprofit organization that has become a high-profile, high-growth...

finance
Berkeley Haas Case Series  

Abra: A Global P2P Payment Solution

Abra is an application that allows users to buy, store, and send more than twenty types of cryptocurrency. Founded by...

finance
Berkeley Haas Case Series  

Young Guru Academy: Culture and the Return on Investment

This case focuses on the Young Guru Academy (YGA), a non-profit organization based in Istanbul, Turkey, that emphasiz...

culture
Berkeley Haas Case Series  

Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company

This case aims to introduce students to the 'design roadmapping' process that connects customer and user experience d...

management
Berkeley Haas Case Series  

Patagonia's Path to Carbon Neutrality by 2025

This case study describes Patagonia's goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce...

sustainability
Berkeley Haas Case Series  

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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