Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
by queen jaks
In early 2025, Catalyst Co., a fast-growing sustainable logistics software firm, faced a reputational crisis. A young engineer’s viral open letter accused the company of age bias and quoted a manager who called younger employees “kids who need to grow up before leading projects.” Former employees soon added that older workers were seen as “too slow to adapt.” Founder and CEO Anya Sharma built Catalyst on a meritocratic ideal and approached EquiConsulting to find the root causes. Students act as the consultants. They choose five of ten quantitative and qualitative data sets, work with a CEO who wants numbers rather than feelings, and have to adapt when leadership quietly withdraws a data set over legal concerns. When can a meritocratic culture hide bias, and how can consultants build credible recommendations from incomplete data?
Pub Date: October 1, 2026
Discipline: Diversity
Keywords: Consulting, Data analysis, Organizational culture, Age discrimination, Gender discrimination, Workforce diversity, Employee promotions, Generational issues
Product #: B6100-PDF-ENG
Industry: Software publishing, Technology
Geography: United States
Length: 7 page(s)