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Oakland Athletics: Reinventing the Fan Experience and Business Model

This case focuses on the Oakland Athletics, one of Major League Baseball's (MLB) 30 franchises, in its quest - starti...

strategy
Berkeley Haas Case Series  

Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond

This case series focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Busin...

entrepreneurship
Berkeley Haas Case Series  

General Mills: Driving Food Systems Change through Regenerative Agriculture

In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of fa...

sustainability
Berkeley Haas Case Series  

Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy

This case focuses on Oakland-based Josephine Meals (josephine.com), a shared economy platform that brought local home...

social enterprise
Berkeley Haas Case Series  

Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle

The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in c...

sustainability
Berkeley Haas Case Series  

Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?

The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's...

strategy
Berkeley Haas Case Series  

Disruption in Detroit: Ford, Silicon Valley, and Beyond

The (A) case focuses on the Ford Motor Company in Spring 2016 and how its then-CEO, Mark Fields, and his senior manag...

management
Berkeley Haas Case Series  

Burning Man: Moving from a For-Profit to a Nonprofit, the Ultimate Act of Gifting

This case study focuses on Burning Man as an organization, and how its leadership intentionally moved from a for-prof...

social enterprise
Berkeley Haas Case Series  

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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