SLB: Disrupting the Traditional Energy Industry Through AI Drilling Innovations
SLB (formerly Schlumberger), the world’s largest oilfield services company, developed autonomous directional drilling using cloud computing and machine learning models to optimize drilling.

São Paulo’s Housing Movement Organizations
Housing Movement Organizations (HMOs) in São Paulo, Brazil, work to solve homelessness where housing far outpaces wages.

Is Hydrogen the Future of Clean Energy for Business?
Many questions about the feasibility of hydrogen use and the implications for climate change were left unanswered.

TruthCRM: Competitive Auction in Mergers and Acquisitions
This active simulation provides student teams with direct experience in the competitive auction process, maximiz- ing value for a company involved in an acquisition.

UK’s Embassy Village: Collaborating Across Public, Private, and Nonprofit Sectors to Tackle Rough Sleeping
A developer in Manchester, UK donated land under railway arches where the Embassy Village team planned 40 transitional housing units to combat homelessness.

The Future of Org1: In Invitae or Out?
At genetics company Invitae, founder Alex Furman reimagined his human resources (HR) department by building a piece of custom people analytics soft- ware. Could that software stand alone?

Leading Through Influence at Scale: Open Source Security at the Linux Foundation
In late 2021, a major security vulnerability was discovered in log4j, a widely-used piece of open source software. Amid the fallout, Linux Foundation President Jim Zemlin was invited to the White House to generate a security plan for OSS.

Responsible A.I.: Tackling Tech's Largest Corporate Governance Challenges
In 2017, Google announced that it would be an 'AI first' company and prioritized the development of an ethical charter to guide the company when it came to AI.

San Rafael: How Uncommon Stakeholder Alliances Reduced Chronic Homelessness
In early 2016, San Rafael, California, created a new position - Director of Homeless Planning and Outreach. The goal was to solve this complex social challenge, particularly when it came to the chronically unhoused.

Father Joe’s Villages: How a One-Stop-Shop Tackles Homelessness in San Diego
Father Joe’s Villages (FJV), a nonprofit in San Diego, California, seeks to prevent and end homelessness.

  2023 FT AWARD   Cancel Culture: Corporations Flock to Carbon Offsets to Solve their Climate Problem
Are offset claims a dangerous distraction because companies can continue business as usual rather than make fundamental changes to their operations?

Little Tokyo Service Center
The Little Tokyo neighborhood is a fixture of the Los Angeles community. This nonprofit has balanced serving the needs of longstanding stakeholders with those of newer residents.

Aptera Motors
This VC-backed electric car company did not survive the 1990s. But changes in regulation, manufacturing, and design have brought the dream of an affordable 330 mpg vehicle back in focus.

San Francisco Department of Public Health
In the early months of the COVID-19 pandemic, public health official Jenna Bilinski moved quickly to mobilize 470+ people and allocate scarce resources.

  2023 BEST CASE AWARD   Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health
Young adults are facing an unprecedented mental health crisis. These two organizations partnered, and used design thinking to create a new student-centered app built to promote wellbeing.

Revolution Foods: Food Insecurity During the Pandemic
When the COVID-19 pandemic hit in 2020, the number of RevFoods’ school meal orders dropped by over 90%. The team quickly pivoted to secure new revenue in keeping with their original social mission.

Goodbaby is an industry-leading manufacturer of juvenile products. Under a variety of brand names, nearly a third of the strollers in the world are designed and manufactured by Goodbaby.

Maire Tecnimont
Maire Tecnimont is an international leader in the engineering and construction of industrial plants. Green chemistry promises to revolutionize the energy industry by sustainably using waste, biological materials, and other uncommon sources as feedstock inputs to value-added chemical and petrochemical processes.

Accounting and Auditing at Toby Biotech Inc.
This case study on Toby Biotech Inc. (Toby), a fictitious publicly-held company with offices worldwide, allows accounting students the opportunity to apply a data analytics and visualization software tool to an audit of financial statements.

Barça Innovation Hub
The famous Spanish football club, FC Barcelona, set out to create an organizational structure for open innovation with the aim of promoting the Silicon Valley culture within the sports industry.

  2022 BEST CASE AWARD   Theranos: How Did a $9 Billion Health Tech Startup End Up DOA?
Stanford University drop-out Elizabeth Holmes hoped to disrupt the traditional $75 billion blood-testing business. Instead, her company became one of the most extraordinary examples of fraud in tech history.

Over its eight year history, Zoom had managed rapid growth successfully; it was a unicorn that competed with major industry players. How did this growth prepare the young company for the huge surge in new users due to COVID-19?

Google Project Dragonfly
The multinational search giant faced an ethical backlash when its plans to build a censored search engine that complies with the rules of the CCP were exposed.

The popularity of blockchain technology has soared in recent years. But the process of mining new blocks has become a major waste of energy. How can participants be incentivized to transition to a more sustainable model?

Bosch: Scaling Large Company Innovation
Bosch developed and rolled out its two-phase Bosch’s Accelerator Program (BAP) between 2016 and 2020, in collaboration with University of California’s Berkeley Executive Education's Innovation Acceleration Group (IAG).

Medinas Health
Medinas Health is a technology company based in Berkeley, California that aimed to solve the problem of waste an inefficiency in the medical marketplace by helping hospitals manage the sale and acquisition of used equipment.

Oakland A's
The Oakland A’s have had a history of innovation, both on and off the field. This case follows the team's effort to enhance the stadium experience for increased attendance ahead of the unveiling of their new ballpark.

UCSF Diabetes Center
The UCSF Diabetes Center was established using seed funds from a long-standing philanthropist. This case describes how team members collaborated among themselves to develop the new initiative.

Resilience at Intermune
This case study is about a California-based biotechnology company that has experienced many ups and downx throughout its 17-year history. Despite setbacks, Intermune was acquired by Roche/Genentech for $8.3 billion in September 2014.

Zendesk: Building Female Leaders Through Mentorship
Zendesk is a software company based in San Francisco. A new women's mentorship program launched with early success at Zendesk in the United States with plans to expand worldwide.

Young Guru Academy
Young Guru Academy is a nonprofit based in Turkey. Its aim is to develop transformative "double-winged" leaders who can work collaboratively and build high trust corporate cultures.

Salesforce Ignite
The Salesforce Ignite team is a customer-focused, design-led organization within Salesforce that works with large clients to develop solutions tailored to their specific needs.

Roche Pakistan
Roche Pakistan was a struggling branch of the large multinational pharmaceutical company. With no new products and several years of poor financial performance, the organization was in need of a culture transformation.

Patagonia: Driving Sustainable Innovation by Embracing Tensions
This established outdoor apparel retailer often takes the lead in environmental innovation. One recent challenge involved finding a durable water repellant coating that could be manufactured without causing environmental damage.

Okta for Good: Corporate Social Responsibility in the Tech Sector
Okta is a leader in identity and access management (IAM) software based in San Francisco. Unlike many early-stage companies, the founders were adamant about making CSR an integral part of the culture from day one.

Niantic Inc.
The entrepreneurial career of John Hanke spans decades - the creator of the technology behind Google Earth, Hanke founded Niantic as a division within Google before choosing to spin it out as a separate company. A pioneer in the field of augmented reality (AR), Niantic released the wildly successful Pokemon GO in 2016 and continues to innovate technologically.

Josephine Meals: Regulation in the Sharing Economy
Josephine was a startup that connected customers with home-cooked meals prepared by local chefs in their own homes. Despite rapid growth and lots of community support, the company was operating in a legal gray area, and was forced to shut down after struggling to comply with food safety regulations.

The Berkeley Haas School of Business
Former Dean Richard Lyons created a long-lasting culture iniative that informed decisions at every level of the organization. The culture initiative revolved around four defining principles.

Gap Inc.: Eliminating the Gender Pay Gap
In 2014, Gap Inc. made history by becoming the first Fortune 500 company to announce that it pays female and male employees equally for equal work. This was acheived through a combination of annual pay analysis, sponsorship, and family-friendly policies.

Ford and the Smart World: Innovation in the Auto Industry
In a rapidly innovating world, auto manufacturers must adapt to the industry's embrace of electronic vehicles, autonomous vehicles, and ride-sharing services.

Michael Mikel on Burning Man's Past and Future
More than 30 years after Burning Man's founding, the organization is wildly successful and has since transitioned from a for-profit LLC to a nonprofit. Co-founder Michael Mikel discusses Burning Man's journey and his hopes for the future.

Boston Consulting Group: Gender Equity
The '#MeToo' movement has spotlighted gender inequities in the workplace, exposing issues like sexual harassment, unequal pay, and lack of female represenation. Businesses need a long-term approach and progressive policies to combat sexism in their firms.

Villy Wang, founder of the Bay Area nonprofit BAYCAT, wants to end racism through storytelling. BAYCAT empowers disadvantaged youth by teaching video production, marketing, and graphic design. Successful graduates have gone on to work for Netflix, Lucasfilm, and HBO.

AdBlock Plus and the Future of Online Advertising
Most Americans see up to 10,000 ads per day. AdBlock Plus can help users filter those advertisements out, but at a cost to businesses that depend on ad revenue. How are publishers responding? How has AdBlock adjusted?

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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