Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
UCSF Diabetes Center
The UCSF Diabetes Center was established using seed funds from a long-standing philanthropist. This case describes how team members collaborated among themselves to develop the new initiative.
Resilience at Intermune
This case study is about a California-based biotechnology company that has experienced many ups and downx throughout its 17-year history. Despite setbacks, Intermune was acquired by Roche/Genentech for $8.3 billion in September 2014.
Zendesk - Building Female Leaders Through Mentorship
Zendesk is a software company based in San Francisco. A new women's mentorship program launched with early success at Zendesk in the United States with plans to expand worldwide.
Young Guru Academy
Young Guru Academy is a nonprofit based in Turkey. Its aim is to develop transformative "double-winged" leaders who can work collaboratively and build high trust corporate cultures.
The Salesforce Ignite team is a customer-focused, design-led organization within Salesforce that works with large clients to develop solutions tailored to their specific needs.
Roche Pakistan was a struggling branch of the large multinational pharmaceutical company. With no new products and several years of poor financial performance, the organization was in need of a culture transformation.
Patagonia - Driving Sustainable Innovation by Embracing Tensions
This established outdoor apparel retailer often takes the lead in environmental innovation. One recent challenge involved finding a durable water repellant coating that could be manufactured without causing environmental damage.
Okta for Good - Corporate Social Responsibility in the Tech Sector
Okta is a leader in identity and access management (IAM) software based in San Francisco. Unlike many early-stage companies, the founders were adamant about making CSR an integral part of the culture from day one.
John Hanke and Niantic Labs
The entrepreneurial career of John Hanke spans decades - the creator of the technology behind Google Earth, Hanke founded Niantic as a division within Google before choosing to spin it out as a separate company. A pioneer in the field of augmented reality (AR), Niantic released the wildly successful Pokemon GO in 2016 and continues to innovate technologically.
Josephine Meals - Regulation in the Sharing Economy
Josephine was a startup that connected customers with home-cooked meals prepared by local chefs in their own homes. Despite rapid growth and lots of community support, the company was operating in a legal gray area, and was forced to shut down after struggling to comply with food safety regulations.
The Berkeley Haas School of Business
Former Dean Richard Lyons created a long-lasting culture iniative that informed decisions at every level of the organization. The culture initiative revolved around four defining principles.
Gap Inc. - Eliminating the Gender Pay Gap
In 2014, Gap Inc. made history by becoming the first Fortune 500 company to announce that it pays female and male employees equally for equal work. This was acheived through a combination of annual pay analysis, sponsorship, and family-friendly policies.
Ford and the Smart World - Innovation in the Auto Industry
In a rapidly innovating world, auto manufacturers must adapt to the industry's embrace of electronic vehicles, autonomous vehicles, and ride-sharing services.
Michael Mikel on Burning Man's Past and Future
More than 30 years after Burning Man's founding, the organization is wildly successful and has since transitioned from a for-profit LLC to a nonprofit. Co-founder Michael Mikel discusses Burning Man's journey and his hopes for the future.
Boston Consulting Group - Gender Equity
The '#MeToo' movement has spotlighted gender inequities in the workplace, exposing issues like sexual harassment, unequal pay, and lack of female represenation. Businesses need a long-term approach and progressive policies to combat sexism in their firms.
Villy Wang, founder of the Bay Area nonprofit BAYCAT, wants to end racism through storytelling. BAYCAT empowers disadvantaged youth by teaching video production, marketing, and graphic design. Successful graduates have gone on to work for Netflix, Lucasfilm, and HBO.
AdBlock Plus and the Future of Online Advertising
Most Americans see up to 10,000 ads per day. AdBlock Plus can help users filter those advertisements out, but at a cost to businesses that depend on ad revenue. How are publishers responding? How has AdBlock adjusted?