Maersk: Driving Culture Change at a Century-Old Company to Achieve Measurable Results

by Jennifer A. Chatman

An experienced operations executive arrived to interview at Copenhagen’s A.P. Møller - Maersk—one of the world’s largest shipping companies. He didn’t adhere to the company’s conservative dress code yet got the job. Could this outsider successfully update Maersk’s traditional culture? Transitioning to a completely digital service provider was a huge cultural and strategic shift for the seafaring company. Maersk needed to complete its entire logistics chain by investing in in-house technology and logistics workers to ship products from production to distribution. Could 112-year old Maersk shift its culture, Net Promoter Score, and financials enough to make the company profitable?

Learning Objectives

1. How to transform culture, even in an old, traditional company.
2. The strategic importance of digital transformation.


Pub Date: April 1, 2024

Discipline: Leadership & Managing People

Keywords: Transportation, Leadership Development, Leadership Qualities, Leadership Styles, Leadership Teams, Leadership Transitions

Product #: B6051-PDF-ENG

Industry: Shipping, Transportation

Geography: Denmark, Scandinavia

Length: 8 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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