Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit

by Homa Bahrami and Stuart Evans

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his team's key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a program's life cycle, and measuring the concrete impact of key strategic initiatives.

Learning Objectives

a. To understand organizational challenges facing a knowledge-intensive organization that operates in a risky & dynamic setting b. To describe key initiatives introduced to increase flexibility in deploying highly specialized domain experts c. To examine new organizational practices that strike a balance between flexible use of experts, and efficient deployment of resources


Pub Date: Sep 30, 2016

Discipline: Organizational Behavior

Subjects: Health care, Reorganization, Portfolio management, Innovation, Leadership, Change management, Teams, Cross functional management, Knowledge management, Hiring & employment, Organizational culture, Strategic planning, Product development, Product life cycle, Flexibility

Product #: B5877-PDF-ENG

Industry: Health care services,Biotechnology,Pharmaceuticals

Geography: United States, California, Silicon Valley

Length: 19 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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