Aptera Motors

by Lee Fleming and Olav Sorenson

Aptera is on its second life. It originally began as a VC-backed electric car company in the 1990s. But that first life ended badly, as the company could not raise enough money to keep going in the wake of the financial crisis (Part A). The original founders have resurrected the company with a new, more capital efficient, approach to production (Part B) and a solar panel powered design. To finance the venture, they have been considering using some of the new provisions available for equity crowdfunding, including Reg CF and Reg A+, instead of going the VC route (Part C).

Learning Objectives

The case has been developed to cover a variety of issues. One important pasture of discussion is strategy and operations. A second is how the company plans to finance their venture. For both questions, the first life of the company importantly influences how the founders think about these issues.


Pub Date: April 1, 2022

Discipline: Entrepreneurship

Subjects: Entrepreneurial finance, Strategy, Operations strategy, Business failures, Electric cars, Venture capital, Crowdfunding, Production, Market entry

Product #: B5999-PDF-ENG

Industry: Automobiles

Geography: United States

Length: 8 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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