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Zoom: The Challenge of Scaling with COVID-19 on the Horizon (A)

In January 2020, when the first case of COVID-19 was confirmed in the United States, American business leaders were o...

Innovation and technology
Berkeley Haas Case Series  

Enel X: Driving Digital Transformation in the Energy Sector

Enel is one of the world’s largest electric utilities, based in Italy but operating in dozens of countries around the...

Innovation and technology
Berkeley Haas Case Series  

Bosch: Scaling Large Company Innovation for Strategic Advantage

This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established a...

Innovation and technology
Berkeley Haas Case Series  

Amyris, Inc: Make good. No compromise.

Amyris has grown from a Silicon Valley startup to a global publicly-traded company who genetically programs yeast int...

Innovation and technology
Berkeley Haas Case Series  

Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation

From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically ...

Innovation and technology
Berkeley Haas Case Series  

Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company

This case aims to introduce students to the 'design roadmapping' process that connects customer and user experience d...

Innovation and technology
Berkeley Haas Case Series  

Innovating Innovation @tk

This case shows how ThyssenKrupp (tk) has altered its innovation process in recent years. CEO Heinrich Hiesinger has ...

Innovation and technology
Berkeley Haas Case Series  

Disruption in Detroit: Ford, Silicon Valley, and Beyond

The (A) case focuses on the Ford Motor Company in Spring 2016 and how its then-CEO, Mark Fields, and his senior manag...

Innovation and technology
Berkeley Haas Case Series  

Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The pr...

Innovation and technology
Berkeley Haas Case Series  

Innovation @ ENEL: From Monopoly Power to Open Power

Enel is an innovative Italian energy utility that is undergoing rapid change. Technically the company has enthusiasti...

Innovation and technology
Berkeley Haas Case Series  

HCL's Digital Open Innovation: Enhancing Business Model Effectiveness through Talent and Customer Acquisition, Development, and Retention

This case study provides an illustration of how the intersection of new digital technologies--mobile devices, cloud c...

Innovation and technology
Berkeley Haas Case Series  

UCSF Diabetes Center: Catalyzing Collaborative Innovation

This case study describes how a team determined the optimal way to catalyze collaboration and innovation at UCSF Diab...

Innovation and technology
Berkeley Haas Case Series  

Dolby Laboratories, Inc.

Dolby had led the development of noise reduction technology in both the film and music industries and in 1992 decided...

Innovation and technology
Berkeley Haas Case Series  
 

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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