Zoom: The Challenge of Scaling with COVID-19 on the Horizon

by Andrew M. Isaacs

In January 2020, when the first case of COVID-19 was confirmed in the United States, American business leaders were only beginning to understand the potential economic impact. Zoom Video Communications, Inc., headquartered in Silicon Valley, monitored the fast-moving virus, knowing it was in the eye of the storm. In its eight years, Zoom had managed rapid growth successfully; It was a unicorn who competed with industry players. Zoom had tackled four key challenges: inspiring a happy company culture, outmaneuvering competitors, managing profitability, and solving security problems. But in February of 2020, had Zoom’s past experience prepared the company to pivot, withstand, and perhaps even benefit from a looming outside, unexpected, global challenge of unknown proportions?

Learning Objectives

1. Examine the challenges of rapid growth; 2. Explain how a relative newcomer can fend off bigger platforms like Facebook in the collaboration space; 3. Describe the challenges of managing Wall Street expectations for growth.


Pub Date: November 1, 2020

Discipline: Innovation and technology

Subjects: Innovation, Innovation systems, Organizational change, Product development, Scaling

Product #: B5961-PDF-ENG

Industry: Technology, Telecommunications, Internet Service

Geography: Silicon Valley, China

Length: 10 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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