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Dolby Laboratories, Inc.

by Rashi Glazer, John Bellinger, Mike Schoonover, Josie Taylor, Stacey Grace

Dolby had led the development of noise reduction technology in both the film and music industries and in 1992 decided to enter the TV broadcast market with its latest technology, Dolby Digital. By 2002, the company had succeeded in placing Dolby Digital in over 33 million TV set-top boxes worldwide through licensing agreements and had convinced most major networks to encode their programs for Dolby Digital. In 2002, the company focused on developing new products to help TV broadcasters and cable providers further enhance the sound experience for TV viewers. Their new LM100 technology would clearly benefit end users. The question was, who would pay for it?


Pub Date: Nov 30, 2006

Discipline: Sales

Subjects: Technology, New product marketing, Demand analysis

Product #: B5606-PDF-ENG

Industry: Technology,Broadcasting,Television manufacturing

Length: 12 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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