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Rocket Fuel: Measuring the Effectiveness of Online Advertising

The case describes an experiment designed to measure the effectiveness of an online display advertising campaign. Aft...

marketing
Berkeley Haas Case Series  

Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a 'Big Wall'

This case study focuses on Birgit Cameron, senior director of Patagonia Provisions, and several of her colleagues at ...

marketing
Berkeley Haas Case Series  
 

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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