by Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand
This case study describes Patagonia's goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce emissions to zero while still growing the company. Patagonia also wants to achieve absolute carbon neutrality in such a way that other interested companies can replicate. The case explores aspects of this goal through the eyes of a number of Patagonia employees who work on different teams within the apparel and gear business. Patagonia is attempting to both address its own emissions and act as a leader on a complex, global problem.
1. Present an example of a mission-driven company with a history of social responsibility as it addresses a pressing environmental problem. 2. Explore a wide variety of issues related to achieving carbon neutrality. 3. Discuss some of the factors that affect how publicly traded companies make decisions related to carbon emissions.
Pub Date: Mar 31, 2018
Discipline: Social Enterprise
Subjects: Corporate social entrepreneurship, Energy, Environmental protection, Government policy, Energy policy, Innovation, Factories, Collaboration, Social responsibility, Sustainability, Supply chain management, Green business
Berkeley Haas Case SeriesFollowThe Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.