Generation Z: Does Climate Change Concern Match Knowledge?

by Andrew Isaacs and Natàlia Costa i Coromina

In Fall 2020, researchers tested how much graduate students at UC Berkeley’s Haas School of Business understood about climate change science. 144 MBA students took a 4-minute 'pop quiz' with eight short questions gauging their general familiarity with climate change. While the quiz was not comprehensive, the results indicated students’ basic knowledge was limited. The implications were stark: if well-educated students at an elite institution were uninformed about the causes of climate change, how effectively could they address climate-related issues as future leaders? Why was there a disconnect between caring about the environment and lacking knowledge of how it was threatened?

Learning Objectives

1) Understand the challenges of an apparent gap between understanding climate change and a passion for doing something about it. 2) Discuss how sustainable climate activism is if that activism is based on little understanding of what climate change actually involves. 3) Analyze the need for climate change education for business leaders as well as consumers.


Pub Date: April 1, 2022

Discipline: Sustainability

Subjects: Climate change, Sustainability, Knowledge, Activism, Leadership

Product #: B6003-PDF-ENG

Industry: Educational institutions

Geography: United States

Length: 5 page(s)

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Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


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