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Innovation and technology

The Cloud Computing Industry

Globally, the cloud computing industry is projected to reach $330 billion by 2022. Many enterprise software applicat...

  Berkeley Haas Case Series   01 Feb 2021
Innovation and technology

Zoom: The Challenge of Scaling with COVID-19 on the Horizon

In January 2020, when the first case of COVID-19 was confirmed in the United States, American business leaders were o...

  Berkeley Haas Case Series   01 Nov 2020
Ethics

Google’s Dragonfly: The Ethics of Providing a Censored Search Engine in China

In 2018, a Google employee leaked that the world’s largest search engine was attempting to provide its service to Chi...

  Berkeley Haas Case Series   01 Nov 2020
Ethics

Ethereum: Navigating the Blockchain’s Sustainability Versus Profit Dilemma

The popularity of Blockchain—and its application to cryptocurrencies in particular—has soared in recent years. Blockc...

  Berkeley Haas Case Series   01 Nov 2020
Entrepreneurship

Medinas Health: Building a Medical Equipment Marketplace

This case centers on the startup Medinas Health, a technology company based in Berkeley, California that aimed to inc...

  Berkeley Haas Case Series   01 Aug 2020
Innovation and technology

Enel X: Driving Digital Transformation in the Energy Sector

Enel is one of the world’s largest electric utilities, based in Italy but operating in dozens of countries around the...

  Berkeley Haas Case Series   01 Aug 2020
Innovation and technology

Bosch: Scaling Large Company Innovation for Strategic Advantage

This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established a...

  Berkeley Haas Case Series   01 Aug 2020
Sustainability

Waste not, want not: Eliminating Patagonia's Pre- and Post-Consumer Textile Waste

Patagonia has set a goal of eliminating all textile waste by 2025. As a leader in the sustainable apparel industry, t...

  Berkeley Haas Case Series   01 May 2020
Entrepreneurship

Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond (Consolidated)

This case series focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Busin...

  Berkeley Haas Case Series   01 Jan 2020
Strategy

Oakland Athletics: Reinventing the Fan Experience and Business Model

This case focuses on the Oakland Athletics, one of Major League Baseball's (MLB) 30 franchises, in its quest - starti...

  Berkeley Haas Case Series   01 Nov 2019
Entrepreneurship

Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond

This case series focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Busin...

  Berkeley Haas Case Series   01 Nov 2019
Sustainability

General Mills: Driving Food Systems Change through Regenerative Agriculture

In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of fa...

  Berkeley Haas Case Series   01 Nov 2019
Sustainability

Carbon180: Choosing a Winning Strategy for Carbon Removal

Carbon180's co-founders are at a crossroads in reassessing their organization's future strategy and vision to drive a...

  Berkeley Haas Case Series   01 Nov 2019
Diversity and equity

Zendesk: Building Female Leaders Through Mentorship

A new mentorship program launched with early success at Zendesk in the United States and is now expanding to all empl...

  Berkeley Haas Case Series   01 Aug 2019
Social enterprise

Okta For Good: Pursuing Innovation and Impact in Corporate Social Responsibility

Okta, a leader in identity and access management (IAM) software based in San Francisco, CA, has developed a unique an...

  Berkeley Haas Case Series   01 Aug 2019
Social enterprise

Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy

This case focuses on Oakland-based Josephine Meals (josephine.com), a shared economy platform that brought local home...

  Berkeley Haas Case Series   01 Aug 2019
Social enterprise

Patagonia: Closing the Loop on Packaging Pollution

Single-use packaging waste is invading all corners of the world. Wholesale change is urgently needed to create packag...

  Berkeley Haas Case Series   01 Apr 2019
Leadership

The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture

The Berkeley-Haas School of Business case study outlines the history of Dean Rich Lyons' culture efforts. The case di...

  Berkeley Haas Case Series   01 Apr 2019
Innovation and technology

Amyris, Inc: Make good. No compromise.

Amyris has grown from a Silicon Valley startup to a global publicly-traded company who genetically programs yeast int...

  Berkeley Haas Case Series   01 Apr 2019
Diversity and equity

Promoting a Culture of Equity in the #MeToo Era: Moving Beyond Responding to Gender-Related Workplace Issues to Tackling Root Causes

The #MeToo movement brought global awareness to the magnitude of gender-related inequalities in the workplace, includ...

  Berkeley Haas Case Series   01 Apr 2019

 
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A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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