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Seaview Investors: Hotel Private Equity Firm Finds New Demand in COVID-19 Pandemic

by Peter D. Goodson and Hannah D. Greenberg

In mid-March 2020, Newport Beach-based Seaview Investors - a private equity firm that owned a portfolio of hotel franchises in California - was hard hit by the global COVID-19 pandemic, similar to many other entities in the hospitality industry as both business and leisure travel were sharply curtailed at that time, due an initial 'Shelter-at-Home' order issued throughout most of the state. Forced into developing a new game plan, Seaview immediately adopted a 'breakeven or bust' mentality, with its only primary concern being to survive the pandemic on a breakeven cashflow basis, without endangering the health of hotel staff or guests. To achieve this 'breakeven or bust' goal and to navigate through the crisis, Robert Alter, the CEO of Seaview and a veteran hotel operator, hand-picked an internal, cross-functional Crisis Management Team (CMT), made up of managers and executives from different properties and disciplines.


Pub Date: July 1, 2021

Discipline: Leadership and Managing People

Subjects: Crisis management, Cross functional teams, Leading teams, Problem solving

Product #: B5981-PDF-ENG

Industry: Hotels

Geography: California

Length: 13 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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