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Groupelephant 2021 - Beyond Corporate Purpose

by Flavio Feferman and Mike Grandinetti


The groupelephant.com case focuses on CEO Jonathan Tager as he grapples with expanding his company's Beyond Corporate Purpose: Elephants, Rhinos & People ('ERP') initiative, six years after its 2015 launch. groupelephant.com originated from EPI-USE, a professional software and services firm, and the world’s largest independent SAP HR/Payroll specialist. Following a period of rapid corporate growth but waning enthusiasm for purely financial objectives, Tager decided to rebrand the Group and employ a hybrid (blended) business model to achieve business, environmental and social goals. Tager reflects on the various ERP programs and their impact on elephant and rhino welfare, through a strategy based on poverty alleviation in areas adjacent to the threatened species, in Southern Africa. The case also describes the effects of the ERP initiative and corporate rebranding on the core for-profit business. More broadly, the case study explores the benefits and challenges inherent in the hybrid business model, potential strategies for scaling the ERP initiative globally, the importance of 'purpose-driven leadership', and issues related to impact strategy and impact measurement. Drawing on recent trends, it also prompts students to discuss whether company leaders have a responsibility (or an implicit mandate) to actively engage in advocacy and devote significant resources to social and environmental objectives.


Details

Pub Date: January 1, 2022

Discipline: Social Enterprise

Subjects: Business model innovation (570), hybrid business models (3192), corporate social responsibility (283), developing countries (297), emerging markets (309), environmental sustainability (2934), information systems (511), social entrepreneurship (1332)

Product #: B5997-PDF-ENG

Industry: Information technology consulting services (414)

Geography: South Africa

Length: 12 page(s)


Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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Berkeley Haas Case Series

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