Is Hydrogen the Future of Clean Energy for Business?

by Andrew Isaacs and Natàlia Costa i Coromina

By 2023, companies of all sizes and across multiple industries had started to create and publicly announce Net Zero climate commitments that included hydrogen power as a source of clean energy. However, there was no technology available at scale to achieve widespread adoption of hydrogen power. Further, there was no globally recognized body guiding the regulation or implementation of hydrogen technology, leaving companies to set their own standards. As a result, many questions about the feasibility of hydrogen use and the implications for climate change were left unanswered.

Learning Objectives

1) Understand some of the business, social and economic issues associated with corporate climate commitments that incorporate hydrogen 2) Consider enablers and barriers to implementing hydrogen as a renewable fuel


Pub Date: April 1, 2023

Discipline: Corporate Social Responsibility

Subjects: Green marketing, Green business, Marketing ethics, Unethical marketing practices, Environmental performance, Environmental policy, Environmental responsibility, Environmental stewardship, Environmental sustainability, Corporate image, Corporate reputation, Global corporate citizenship

Product #: B6037-PDF-ENG

Industry: Petroleum Products, Automotive

Geography: United States, California, Hawaii, United Kingdom, Germany, Japan, China

Length: 6 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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