Net Zero Climate Commitments: Realistic Goal or Branding Exercise?

by Andrew Isaacs and Natàlia Costa i Coromina

In 2022, companies of all sizes and across multiple industries started to create and publicly announce Net Zero climate commitments. At the time, there was no generally accepted definition of 'Net Zero' and instead, each company defined what metrics were included in tracking their commitment. Further, there was no globally recognized third-party accountability mechanism that would assure that these promises were being fulfilled; leaving companies to report their own progress without outside, independent verification. As a result, many questions around the validity of these claims and their true impact on climate change were left unanswered.

Learning Objectives

1) Understand the business, social and ethical issues associated with corporate Net Zero claims. 2) Learn some of the essentials of how to assess the veracity of Net Zero claims and consequential efforts to become carbon-neutral.


Pub Date: January 1, 2023

Discipline: Corporate Social Responsibility

Subjects: Green marketing, Green business, Marketing ethics, Unethical marketing practices, Environmental performance, Environmental policy, Environmental responsibility, Environmental stewardship, Environmental sustainability, Corporate image, Corporate reputation, Global corporate citizenship

Product #: B6030-PDF-ENG

Industry: Petroleum Products, Banking, Technology

Geography: United States

Length: 6 page(s)

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Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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