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Finance

Asian Americans for Community Involvement (AACI): A Strategic Inflection Point

This case illustrates how AACI, a non-profit organization that provides health care services to mainly low-income imm...

  Berkeley Haas Case Series   29 Jun 2014
Social enterprise

James Houghton and Signature Theatre

The case describes the history of Signature Theatre, started by James Houghton 23 years ago. Signature Theatre is an ...

  Berkeley Haas Case Series   05 Apr 2014
Leadership

Napo Pharmaceuticals: Triple Bottom Line of People, Planet, and Profits (A)

The Napo Pharmaceuticals case study provides students with an example of a biotech company that has pursued a triple ...

  Berkeley Haas Case Series   13 Mar 2014
Marketing

Thrive or Revive? The Kaiser Permanente 'Thrive' Marketing Programs

In the Fall of 2013, Christine Paige, Kaiser Permanente's Senior Vice President of Marketing was preparing for an upc...

  Berkeley Haas Case Series   09 Mar 2014
Human resource management

Juhudi Kilimo: Designing Microfinance Staff Incentive Plans (A)

In January 2013, Nat Robinson, the 32-year old CEO of Juhudi Kilimo, is faced with the challenge of how to best intro...

  Berkeley Haas Case Series   18 Feb 2014
Leadership

Real-Time Leadership at Fabrinet (A): Navigating through the 2011 Thailand flood crisis

This case (A & B) provides an understanding of the 'real-time' leadership concept. The case examines Fabrinet's prepa...

  Berkeley Haas Case Series   18 Feb 2014
Marketing

Maersk Line: B2B Social Media - 'It's Communication, Not Marketing'

The case describes the launch of a social media platform by the largest container shipping company in the world. Stud...

  Berkeley Haas Case Series   10 Feb 2014
Innovation and technology

UCSF Diabetes Center: Catalyzing Collaborative Innovation

This case study describes how a team determined the optimal way to catalyze collaboration and innovation at UCSF Diab...

  Berkeley Haas Case Series   10 Feb 2014
Marketing

Annie's: Growing Organically

This case is about a brand that had established itself in a small number of categories with a specific target and is ...

  Berkeley Haas Case Series   03 Feb 2014
Marketing

Genentech Immunology & Ophthalmology (GIO): Culture Change to Drive Business Results (A)

This case study provides the story of Jennifer Cook, Senior Vice President of the Immunology and Ophthalmology (GIO) ...

  Berkeley Haas Case Series   14 Sep 2013
Human resource management

People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global Community

The Mozilla case study describes Debbie Cohen's, Vice President and Chief of People, key initiatives in a software en...

  Berkeley Haas Case Series   31 May 2013
Entrepreneurship

Name Your Poisson: A Case of Fishy Decision-making

The case concerns a fictitious chain of restaurants, Poisson's. Different outlets have different amounts of wastage -...

  Berkeley Haas Case Series   30 Apr 2013
Entrepreneurship

Zoosk: Pivoting to Win the Dating Game

Alex Mehr and Shayan Zadeh founded Zoosk in 2007 and by 2012, the company had reached over $100 million in revenue. T...

  Berkeley Haas Case Series   09 Feb 2013
Entrepreneurship

Intellikine: Build-to-Sell in Biotech

The Intellikine case study provides an example of a biotech company where its management team, founders, and investor...

  Berkeley Haas Case Series   31 Jan 2013
Marketing

Netflix: Pricing Decision 2011

Beginning in 2007, Netflix began offering existing mail rental subscribers the opportunity to view a limited number o...

  Berkeley Haas Case Series   20 Jan 2013
Leadership

Coach McKeever: Unorthodox Leadership Lessons from the Pool

The case explores the remarkable rise of Coach Teri McKeever to the top of a sport traditionally dominated by male co...

  Berkeley Haas Case Series   03 Jan 2013
Strategy

Amici's East Coast Pizzeria

The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Coop...

  Berkeley Haas Case Series   30 Sep 2012
Entrepreneurship

Wallit

Wallit is a service platform that provides location-based virtual 'walls' on which people can write via their smart p...

  Berkeley Haas Case Series   31 Jul 2012
Strategy

VMWare Cloud Foundry

In April 2011, VMware announced the world's first open Platform-as-a-Service (PaaS) offering, Cloud Foundry. The serv...

  Berkeley Haas Case Series   31 Jul 2012
Entrepreneurship

SpeedSim (A): Made to Exit!

The SpeedSim case study focuses on how mergers and acquisitions work in startup and entrepreneurial environments. It ...

  Berkeley Haas Case Series   31 Jul 2012

 
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Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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