Name Your Poisson: A Case of Fishy Decision-making

by Benjamin E. Hermalin


The case concerns a fictitious chain of restaurants, Poisson's. Different outlets have different amounts of wastage - or the amount of fish that has to be thrown away each day. The chain's CEO, Christina Gauss, thinks the wastage figures represent a problem. To her, they indicate that too much fish is being thrown away. Using marginal analysis of the daily sales and wastage data available for a full-year that accompanies the case from two of Poisson's restaurants - one with low-wastage and the other with high-wastage - students are asked to identify what the problem at Poisson's is and what which of the possible causes are most likely given the data.

Learning Objectives


To teach students how to conduct marginal analysis using a ficticious restaurant as an example.

Details

Pub Date: Apr 30, 2013

Discipline: Entrepreneurship

Subjects: Inventory control, Decision making

Product #: B5772-PDF-ENG

Industry: Restaurants,Administrative, support, waste management & remediation services

Geography: United States

Length: 3 page(s)


Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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