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Leadership

Deciphering the Strategist

What sets the best business leaders apart? How did they develop their strategic acumen? What knowledge, skills, and p...

Berkeley Haas Case Series  
Entrepreneurship

Behind the Scenes of a YouTube Mega-Hit: Baby Shark, The Pinkfong Company, and What’s Next

This case follows The Pinkfong Company from its founding through the birth of its YouTube mega-hit, Baby Shark. Along...

Berkeley Haas Case Series  
Sustainability

Ørsted: Co-Creating a People Positive Framework for the Renewable Energy Transition

While the world needs to triple renewable energy capacity by 2030 to meet climate goals, community opposition has bec...

Berkeley Haas Case Series  
Strategy

Karya: Elevating Ethical Data for AI & Data Workers to the Middle Class

Karya is a social enterprise bringing dignified, digital work, and upskilling to economically disadvantaged workers i...

Berkeley Haas Case Series  
Artificial Intelligence

Dynamic Execution Under Extreme Uncertainty: Navigating the Fluid AI Landscape in a Global Enterprise

A global retailer executive must present her Board of Directors with viable AI deployment options and next steps. How...

Berkeley Haas Case Series  
Culture

Steering Through Uncertainty: Lyft's Journey Towards Cultural Alignment in a Shifting Workplace Landscape

Just one year after making a public commitment to a fully flexible remote work policy, Lyft brought in a new CEO, Dav...

Berkeley Haas Case Series  
Product Development

Inclusive by Design: The Evolution of Google’s Product Design Practices

In 2015, a Google Pixel engineer realized the camera-based technology wasn’t tested on a variety of skin tones. It ne...

Berkeley Haas Case Series  
Governance

Perpetual Purpose Trust and Organically Grown Company: Rethinking Corporate Ownership for the Future

Is steward ownership the solution for mission-driven businesses facing the trade-off between purpose and profits? Org...

Berkeley Haas Case Series  
Innovation

Building India’s Leading E-Commerce Company: mjunction takes a LEAP

Mjunction is India's largest private sector e-commerce company by transaction value, and is more profitable than the ...

Berkeley Haas Case Series  
Entrepreneurship

Clearing Hurdles to Academic Startup Formation: How Editpep Became a Company

This case follows an academic startup, Editpep, as it encounters and overcomes hurdles in its early days. The case a...

Berkeley Haas Case Series  
Healthcare

Siemens Healthineers: A Digital Journey

The case delves into the digital transformation journey of Siemens Healthineers (SHS), a prominent player in the medi...

Berkeley Haas Case Series  
Leadership

Maersk: Driving Culture Change at a Century-Old Company to Achieve Measurable Results

An experienced operations executive arrived to interview at Copenhagen’s A.P. Møller - Maersk—one of the world’s larg...

Berkeley Haas Case Series  
Strategy

Flourish Fi: Empowering Positive Money Habits

Flourish’s co-founders met in a UC Berkeley Haas MBA course and - motivated by financial adversity in their own famil...

Berkeley Haas Case Series  
Finance

Just Climate: A New Investment Model?

Just Climate was developed to provide investors with effective climate change solutions in light of the limitations o...

Berkeley Haas Case Series  
Finance

Environmental, Social, and Governance (ESG) Reporting in the US: How to Prepare and Communicate Evolving Requirements

The measurement and reporting of environmental, social, and governance (ESG) metrics, often called sustainability met...

Berkeley Haas Case Series  
Innovation

Engaging with Startups 2.0: Involving Competitors—A Telefónica Perspective

Telefónica, a large multinational telecommunication company, spends billions of dollars on internal R&D and engages w...

Berkeley Haas Case Series  
Innovation

SLB: Disrupting the Traditional Energy Industry Through AI Drilling Innovations

SLB (formerly Schlumberger), the world’s largest oilfield services company, developed autonomous directional drilling...

Berkeley Haas Case Series  
Social Enterprise

São Paulo’s Housing Movement Organizations: Activists Squat, Lobby, and Protest for Affordable Housing

Housing Movement Organizations (HMOs) in São Paulo, Brazil, work to solve homelessness where housing far outpaces wag...

Berkeley Haas Case Series  
Social Enterprise

UK’s Embassy Village: Collaborating Across Public, Private, and Nonprofit Sectors to Tackle Rough Sleeping

Greater Manchester, England, has the third highest population of rough sleepers (people living on the streets) in the...

Berkeley Haas Case Series  
Finance

TruthCRM Competitive Auction in Mergers and Acquisitions Simulation

The TruthCRM case provides students with an interactive simulation of the competitive auction process to maximize val...

Berkeley Haas Case Series  

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more