Topics

Topics Strategy
Strategy

Flourish Fi: Empowering Positive Money Habits

Flourish’s co-founders met in a UC Berkeley Haas MBA course and - motivated by financial adversity in their own famil...

  Berkeley Haas Case Series   01 Apr 2024
Strategy

Oakland Athletics: Reinventing the Fan Experience and Business Model

This case focuses on the Oakland Athletics, one of Major League Baseball's (MLB) 30 franchises, in its quest - starti...

  Berkeley Haas Case Series   01 Nov 2019
Strategy

Cannabusiness in Washington D.C.

The cannabusiness case study focuses on entrepreneur Corey Barnette, owner of cultivation center District Growers and...

  Berkeley Haas Case Series   01 Oct 2016
Strategy

Castlight Health: Disrupting the Health Care Industry

This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. ...

  Berkeley Haas Case Series   14 Sep 2014
Strategy

Amici's East Coast Pizzeria

The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Coop...

  Berkeley Haas Case Series   30 Sep 2012
Strategy

VMWare Cloud Foundry

In April 2011, VMware announced the world's first open Platform-as-a-Service (PaaS) offering, Cloud Foundry. The serv...

  Berkeley Haas Case Series   31 Jul 2012
Strategy

Webasto: Co-Creating Innovation with Lead Users

In the book, Open Services Innovation, the concept of co-creation with one's customers is touted as a best practice f...

  Berkeley Haas Case Series   31 Jul 2012
Strategy

MasterCard vs. Visa: The Fight for Mobile Payments

The MasterCard vs. Visa case study allows students to put themselves in the shoes of Visa CEO, Joseph Saunders as Vis...

  Berkeley Haas Case Series   31 May 2010
Strategy

Interuniversity Microelectronics Center (IMEC)

The IMEC case study allows students to discuss open innovation in the context of research organizations with industry...

  Berkeley Haas Case Series   08 Jul 2009
Strategy

Back to the Future: The Evolution of Sun Microsystems' Business Model (1982 to 2007)

This case study outlines the time period between 1982 and 2007 of Sun Microsystems. The case showcases the company's ...

  Berkeley Haas Case Series   30 Nov 2008
Strategy

DreamCycles: Sustaining Growth

DreamCycles is an online retail store specializing in high-end road and mountain bikes. After nearly three years of c...

  Berkeley Haas Case Series   31 May 2007
Strategy

PAX Scientific

The PAX Scientific case study is a technology startup case that allows students to discuss how a science-driven inven...

  Berkeley Haas Case Series   30 Nov 2006
Strategy

Craigslist Online Community

Online community, 'CRAIGSLIST' was an early winner on the Internet, but by 2001, the pioneer was running out of money...

  Berkeley Haas Case Series   30 Nov 2006
Strategy

Mark Logic

The Mark Logic case study takes place in 2004 when Paul Pedersen, founder of Mark Logic, is at a crossroads about whi...

  Berkeley Haas Case Series   30 Nov 2004
Strategy

zipRealty: Leading a Start-up to the Next Level

Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buyin...

  Berkeley Haas Case Series   30 Nov 2001
 

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more
Follow Us