Castlight Health: Disrupting the Health Care Industry

by Kristiana Raube
14 Sep 2014

This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlight's clients could research health care costs before receiving care. The case study focuses on the company's newest product, a reference-based pricing product and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.

Learning Objectives

To teach students about the changing health care industry and provide an example of a company that is launching a new disruptive product and strategy in the challenging industry.

Details

Pub Date: Sep 14, 2014

Revision Date: Jul 31, 2015

Discipline: Strategy

Subjects: Business to business marketing, Health care, Startup, Technology, Consumer behavior, New product marketing, Corporate strategy, Start-ups

Product #: B5817-PDF-ENG

Industry: Technology,Health care services,Computers & electronics

Geography: United States, California

Length: 21 page(s)

Berkeley Haas Case Series Follow The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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Castlight Health: Disrupting the Health Care Industry

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