zipRealty: Leading a Start-up to the Next Level
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zipRealty: Leading a Start-up to the Next Level

by Jennifer A. Chatman


Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buying a home could be faster, easier, and more efficient than was possible with existing approaches to residential home transactions. Despite zipRealty's successes, the company experienced a series of external and internal challenges. Please note: This case also has a (B) supplement available.

Learning Objectives

The main case study objective is to teach students how to lead a company through a leadership transition, as well as to take a start-up to the next level.

Details

Pub Date: Nov 30, 2001

Discipline: Strategy

Subjects: Entrepreneurship, Organizational design, Corporate strategy

Product #: B5705-PDF-ENG

Industry: E-commerce

Length: 20 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
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Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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