Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
by Jennifer A. Chatman
This case study provides the story of Jennifer Cook, Senior Vice President of the Immunology and Ophthalmology (GIO) business unit at Genentech who had worked hard with her team from 2010-2012 to develop a cohesive culture to tie together GIO's four brands, as she believed that culture fundamentally would drive the performance of her group and it was too important to leave to chance. In the process, she had faced a series of pressing questions such as how to bring her team together; what might affect the group's performance; what features of culture were at play; and what stood in the way of positive change? This case study provides students an opportunity to see first-hand what Cook and her team came up with and how they implemented a very successful culture change process. The (B) case allows students to discuss performance measurement and what the team should do next. Please note: This case also has a (B) supplement available. The (B) case allows students to discuss performance measurement and what the team should do next. The (B) supplement can be found using product number B5777.
Pub Date: Sep 14, 2013
Discipline: Marketing
Subjects: Organizational behavior, Organizational culture, Competitive advantage
Product #: B5776-PDF-ENG
Industry: Biotechnology,Pharmaceuticals
Geography: United States, California
Length: 24 page(s)
