PAX Scientific
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PAX Scientific

by Andrew Isaacs, Onno Koelman


The PAX Scientific case study is a technology startup case that allows students to discuss how a science-driven invention, theory, or idea can be launched into the commercial marketplace. One of the key issues facing leadership is whether to continue to pursue a licensing strategy for its products versus manufacturing those products and selling them themselves. The case allows students to think through how the company can grow beyond a small family business to a much larger company with much greater revenue and profitability potential.

Learning Objectives

The main case study objective is to teach students how to think through technology startup issues such as business models as well as management and leadership issues. Growth issues are also relevant in the context of this case study.

Details

Pub Date: Nov 30, 2006

Discipline: Strategy

Subjects: Startup, Innovation, Technology, Corporate strategy, Start-ups, Growth strategy

Product #: B5698-PDF-ENG

Industry: Technology,Engineering services

Length: 13 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
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