Craigslist Online Community
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Craigslist Online Community

by David Robinson, Kara Cosby, Gene Gay, Jason Saculles


Online community, 'CRAIGSLIST' was an early winner on the Internet, but by 2001, the pioneer was running out of money and facing the problem of how to charge for services that users had come to expect for free. In July 2001, Craig Newmark, CEO and founder of CRAIGSLIST, asked his loyal users to help the popular community website to come up with a plan to save it from running out of money.

Learning Objectives

This is a case for MBA, undergraduate, or Executive Education elective courses in Pricing. The purpose of the case is to show students how firms must estimate changes in demand when moving from a free to a paid model on the internet.

Details

Pub Date: Nov 30, 2006

Discipline: Strategy

Subjects: Technology, Marketing, Internet marketing, Pricing, Business models, Internet

Product #: B5683-PDF-ENG

Industry: Technology

Length: 8 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
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A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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