BEST CASE AWARD 2025

Siemens Healthineers: A Digital Journey

We are pleased to announce that "Siemens Healthineers: A Digital Journey" by David Teece, Asta Pundziene, Tobias Gutmann, Frank Konopka, and Marc Schlichtner is the winner of the 2025 Best Case Award.

The annual Best Case Award recognizes the case study published during the preceding year (2024) that has made the most important contribution to management education. This case was selected as a finalist based on its overall popularity and performance, and the final selection was made by the faculty and students of the Haas School of Business in April 2025. The winner will receive a cash prize of $2000.

The case delves into the digital transformation journey of Siemens Healthineers (SHS), a prominent player in the medical technology industry aiming to elevate the healthcare system. It centers around the development, launch, and growth of the company’s digital healthcare platform, teamplay. Despite the platform's success, SHS confronted significant challenges. The company relied heavily on its core MedTech business, and faced rapidly intensifying competition.

The case study fits in well with innovation research in healthcare, which are key focus areas for us.

—Anonymous Feedback

Former Award Winners

Net Zero Climate Commitments: Realistic Goal or Branding Exercise?   (2024)
By Andrew Isaacs and Natàlia Costa i Coromina

Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health   (2023)
By Dave Rochlin

Theranos: How Did a $9 Billion Health Tech Startup End Up DOA?   (2022)
By Ernesto Dal Bó and Guo Xu

Enel X: Driving Digital Transformation in the Energy Sector   (2021)
By Henry W. Chesbrough

Patagonia: Closing the Loop on Packaging Pollution   (2020)
By Sara Beckman, Kate O'Neill, Seren Pendleton-Knoll, William Rosenzweig, and Robert Strand

Patagonia's Path to Carbon Neutrality by 2025   (2019)
By Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand

Eliminating the Gender Pay Gap: Gap Inc. Leads the Way   (2018)
By Kellie McElhaney and Genevieve Smith

Patagonia: Driving Sustainable Innovation by Embracing Tensions   (2017)
By Dara O'Rourke and Robert Strand

Back to the Roots Ventures (BTTR)   (2016)
By Jorge Calderon and Nishant Bagadia

Castlight Health: Disrupting the Health Care Industry   (2015)
By Kristiana Raube

People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global Community   (2014)
By Homa Bahrami

Alphabet Energy   (2013)
By Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, and Russell Griffith