Veridicom: If You Build It, They Will Come
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Veridicom: If You Build It, They Will Come

by Naeem Zafar


The Veridicom case study focuses on how a startup company identifies a potential promising opportunity. The case study focuses on Veridicom, a silicon fingerprint sensor company, launched in 1997. The (A) case focuses on the history and the founding of Veridicom, as well as the issues the company faced in the first few years (leadership, strategy and market issues, as well as product issues). The case also discusses the change of leadership one year into the startup. The (B) case shows what happened and how the company ultimately did not succeed. The (B) case also provides reflections and thoughts from key players involved with the company, including their views as to why the company failed. Please note: This case also has a (B) supplement available.

Learning Objectives

Students are asked to evaluate Veridicom's opportunity through six opportunity identification filters presented in class. The essence of this exercise is to illustrate that evaluating a startup based on the six filters will help a startup or an investor maximize chances of success.

Details

Pub Date: Jun 16, 2011

Discipline: Entrepreneurship

Subjects: Computer software, Startup, Entrepreneurship, Venture capital, Business models, Corporate strategy, Start-ups

Product #: B5664-PDF-ENG

Industry: Venture capital

Geography: Massachusetts

Length: 17 page(s))

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
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