Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
“The Berkeley Haas Case series provides deep insights and tools for addressing complex problems and growing as a leader. As students always, we believe that the leaders who inspire and innovate the most, view leadership as a lifelong pursuit.”
Jennifer Chatman
Interim Dean, Haas School of Business
David Vogel
Editorial Staff
Gundars Strads, Senior Editor
Kora Gonzalez, Managing Editor
Jae Park, Online Editor
Paul Lee, Editorial Contractor
Susan Springer, Case Writer
Elizabeth Whalen, Case Writer
California Management Review
Berkeley Haas Case Series
F465 Berkeley Haas School or Business
2220 Piedmont Ave. Berkeley, California 94720-1900
Phone: (510) 725-7826
Email: cases@haas.berkeley.edu
Inclusive by Design: The Evolution of Google’s Product Design Practices
Perpetual Purpose Trust and Organically Grown Company: Rethinking Corporate Ownership for the Future
Building India’s Leading E-Commerce Company: mjunction takes a LEAP
Clearing Hurdles to Academic Startup Formation: How Editpep Became a Company
