Responsible A.I.: Tackling Tech’s Largest Corporate Governance Challenges

by Kellie McElhaney, Genevieve Smith, Ishita Rustagi, and Olaf Groth

In 2017, Google announced that it would be an 'AI first' company and prioritized the development of an ethical charter to guide the company when it came to AI. This case delves into the promise and rapid growth of AI, how companies have responded, and challenges to responsible AI development and management. It specifically explores how Google has addressed responsible AI innovation by launching its AI Principles, creating internal structures to bring those principles to life, and cultivating grassroots leadership at the company. Finally, it explores challenges to operationalizing the AI Principles and investigates how Google can apply responsible innovation approaches to address bias and discrimination in an AI tool.


Pub Date: October 1, 2022

Discipline: Ethics

Subjects: Artificial Intelligence, Business Ethics, Decision Making, Corporate Governance, Business Strategies, Innovation

Product #: B6021-PDF-ENG

Industry: Technology

Geography: United States

Length: 10 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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