Responsible A.I.: Tackling Tech’s Largest Corporate Governance Challenges

by Kellie McElhaney, Genevieve Smith, Ishita Rustagi, and Olaf Groth
01 Oct 2022

In 2017, Google announced that it would be an 'AI first' company and prioritized the development of an ethical charter to guide the company when it came to AI. This case delves into the promise and rapid growth of AI, how companies have responded, and challenges to responsible AI development and management. It specifically explores how Google has addressed responsible AI innovation by launching its AI Principles, creating internal structures to bring those principles to life, and cultivating grassroots leadership at the company. Finally, it explores challenges to operationalizing the AI Principles and investigates how Google can apply responsible innovation approaches to address bias and discrimination in an AI tool.

Learning Objectives

1) Illustrate the importance of responsible AI for businesses and business leaders. 2) Highlight how one global company, Google, has developed responsible AI principles and put those into practice. 3) Explain existing challenges to operationalizing responsibility and ethics within AI, with a focus on challenges specific to business leaders and management decision-making. 4) Investigate how to address existing challenges and critically engage with the tension between responsible AI, capitalism, and corporate governance. 5) Spark discussion and interest in embedding responsible and ethical approaches in data-based decision making and artificial intelligence.

Details

Pub Date: October 1, 2022

Discipline: Ethics

Subjects: Artificial Intelligence, Business Ethics, Decision Making, Corporate Governance, Business Strategies, Innovation

Product #: B6021-PDF-ENG

Industry: Technology

Geography: United States

Length: 10 page(s)

Berkeley Haas Case Series Follow The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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Responsible A.I.: Tackling Tech’s Largest Corporate Governance Challenges

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