The (A) case focuses on the development of a Smart Village in Mori, Andhra Pradesh (AP), India. The Chief Minister of the state, N. Chandrababu Naidu, has recently completed a series of visits to rural villages in his state of 60 million residents, 35 million of whom live in rural areas. CM Naidu seeks to create a new policy mechanism to address the many unmet needs of his constituents in AP. He decided to launch an experiment called Smart Villages. The case describes the many unmet needs of rural villagers in India, and also discusses some of the approaches that the Chief Minister had tried in an earlier period, before his party lost power. Back in office as Chief Minister, he is now motivated to try something new. In the (B) case, after a successful pilot in Mori, the learnings were extended to 472 Andhra Pradesh villages, commissioned by the Chief Minister Naidu of Andhra Pradesh, India. Over 500 village local ambassadors were trained by UC Berkeley-trained fellow to do house-to-house surveys for data collection and analysis. Various technologies were pivoted in selected villages using open innovation research to develop business models through co-innovation process, with input from with people on ground, startups, large firms, and government. Many lessons were learned through this process for further study to perfect frameworks and scalable business models. Particular attention was given to critical areas for improved health, farming, cottage industries, artisan products and commercial innovation through scalable platforms and global access. Formidable challenges include: logistics, government programs, and geographical and cultural impediments.
1. Describe the concept of a Smart Village and how villagers in Mori are helping build a scalable prototype of a Smart Village. 2. Discuss some of the problems that arise from traditional, government-led aid programs and how the concept of a Smart Village can overcome those problems by creating sustainable economic development. 3. Examine how the concepts of open innovation and shared value creation can combine to create development opportunities for rural residents of developing countries. 4. Introduce some of the challenges related to scaling the prototype. 5. Explore strategies for scaling that overcome cultural, financial and governmental obstacles.
Pub Date: Sep 30, 2018
Discipline: Social Enterprise
Subjects: Open innovation, Developing countries, Emerging markets, Entrepreneurship, Innovation, Society and business relations, Business models, Business & government relations, Multinational corporations, Value creation
Product #: B5924-PDF-ENG
Industry: Agriculture, forestry, fishing & hunting,Online information services,Telecommunications,Crop production,Agribusiness,Public administration
Length: 28 page(s)
Berkeley Haas Case SeriesFollowThe Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.