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Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle

by Henry W. Chesbrough, Marcel Bogers, and Robert Strand


The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium sized enterprise (SME), and a Danish University. The case has a dual focus. First, it demonstrates how a company can successfully innovate by leveraging the concept of open innovation. Second, it shows how sustainability - and relatedly, the idea of purpose - can be a powerful motivator to drive open innovation efforts. In this respect, this case serves as one of the first formal documentations of how open innovation can effectively drive innovation activities to address a stated sustainability objective. This co-mingling of sustainability and open innovation has the potential to become a domain in its own right (perhaps under a moniker such as 'Sustainable Open Innovation').


Details

Pub Date: Sep 30, 2018

Discipline: Social Enterprise

Subjects: Cooperative strategies, Open innovation, Organizational values, Corporate social responsibility, Packaging, Partnerships, Social responsibility, Sustainability

Product #: B5922-PDF-ENG

Industry: Retail & Consumer Goods,Alcoholic beverages,Packaging, cartons & containers,Bottling & distribution

Geography: Denmark, Sweden

Length: 21 page(s)


Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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Berkeley Haas Case Series

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The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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