Telefonica: A Lean Elephant

by Henry W. Chesbrough, Susana Jurado Apruzzese, and Maria de Olano Mata

Telefonica: A Lean Elephant
The groupelephant.com (formerly EPI-USE) case focuses on CEO Jonathan Tager as he grapples with implementing and sustaining his company's recently launched Beyond Corporate Purpose: Elephants, Rhinos & People ('ERP') program. In what is more than just a Corporate Social Responsibility ('CSR') program but rather a hybrid business model, Tager is contemplating how to measure and convey the program's expected impact on elephant and rhino poaching, as well as on poverty alleviation in South Africa. The case study highlights the difficulty of planning in embarking on programs of this nature as well as CSR programs in general. It also addresses topics such as hybrid (blended) business models, the 'theory of change' underlying CSR strategy, and the challenges involved in defining and measuring impact. The case explores organizational challenges and tensions related to adopting a business model that is no longer solely for-profit, including whether companies have a responsibility to actively engage in advocacy and devote significant resources to social and environmental (conservation) objectives or whether such efforts violate the fiduciary responsibility that CEOs have to shareholders.

Learning Objectives

To teach students about Corporate Social Responsibility, hybrid (blended) business models, theory of change and impact measurement, while highlighting an innovative corporate model. And to discuss the challenges and tensions related to adopting a new CSR initiative.

Details

Pub Date: Feb 15, 2016

Revision Date: Jul 1, 2016

Discipline: Social Enterprise

Subjects: Computer software, Corporate social entrepreneurship, Environmental activism, Developing countries, Emerging markets, Environmental protection, Business models, Social responsibility

Product #: B5851-PDF-ENG

Geography: South Africa

Length: 15 page(s)


Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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