3D Robotics: Disrupting the Drone Market

by Toby Stuart and Chris Anderson

3D Robotics: Disrupting the Drone Market
This case study focuses on 3D Robotics, a drone company with UAV platforms. The case study focuses on what 3DR should pursue at its critical inflection point within its history. The case study highlights what is unique about 3DR, particularly when compared to a more traditional non-open, non-Maker company.

Learning Objectives

To teach students about the Maker Movement and open source, in the context of 3D Robotics, a company that is grappling with market entry decisions.


Pub Date: Feb 10, 2015

Discipline: Entrepreneurship

Subjects: Entrepreneurship, Innovation, Corporate strategy, Crowdsourcing

Product #: B5826-PDF-ENG

Industry: Aerospace

Geography: United States, California

Length: 21 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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