James Houghton and Signature Theatre

by Laura Callanan, Jane Wei-Skillern, Prentice Onayemi


The case describes the history of Signature Theatre, started by James Houghton 23 years ago. Signature Theatre is an example of a successful organization with a powerful mission and vision, and one that has stuck to its mission throughout the years. The theater has gone through many stages under Houghton's leadership, eventually growing to a $12 million annual budget with a new $70 million production facility featuring a unique, open community gathering space as a central feature. Along the way, Houghton has become one of the most respected and influential leaders in his field.

Learning Objectives


Provide an example of a case study on an organization that is a social purpose business with a consistent, unique, and powerful value proposition.

Details

Pub Date: Apr 5, 2014

Discipline: Social Enterprise

Subjects: Nonprofit organizations, Entrepreneurship, Leadership, Social issues

Product #: B5798-PDF-ENG

Industry: Arts, entertainment & sports,Theater

Geography: United States, New York

Length: 14 page(s)


Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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