Han Solar and the Green Supply Chain

by Omar Romero-Hernandez, Tony Kingsbury, Sergio Romero, Celeste Lindsay


This case study focuses on a sustainability corporate initiative that aims to strengthen a photovoltaic business and to understand consumer preferences. The case analyzes the process of how a photovoltaic panel company decides to look beyond its manufacturing facility and understand the potential environmental impact of its supply chain and improve its sustainability performance. This case illustrates how renewable energy companies (such as a solar photovoltaic company) can revise its operations, lower its carbon footprint, and incorporate sustainability criteria into its strategy. Students are asked to evaluate the carbon footprint of Han Solar's manufacturing and distribution operations and to decide further actions considering other factors such as cost and delivery time.

Learning Objectives


To teach students how to move away from a low cost operations strategy and start incorporating sustainability as a new driver for shareholder value

Details

Pub Date: Jul 31, 2012

Discipline: Operations Management

Subjects: Corporate social entrepreneurship, Energy, Technology, Operations & processes, Social responsibility, Sustainability, Supply chain management, Green business

Product #: B5723-PDF-ENG

Industry: Technology

Geography: United States, California

Length: 12 page(s)


Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.

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Berkeley Haas Case Series

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The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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