All Cases

Case Information
Behind the Scenes of a YouTube Mega-Hit: Baby Shark, The Pinkfong Company, and What’s Next
Nagaraj, Abhishek , and Sukhun Kang
Publication date: 10/1/2025, pages 1-16

This case follows The Pinkfong Company from its founding through the birth of its YouTube mega-hit, Baby Shark. Along the way, the company researched and developed its first products, experimented with new technologies, and shifted company strategy. Once the "Baby Shark Dance" video went viral, the company capitalized on that success to generate revenues through YouTube ads, toy and good sales, and more. Now, Pinkfong’s leadership faces questions about what’s next, both with respect to Baby Shark and the company’s future strategy. How will Pinkfong balance sustaining its current success with seeking out and capitalizing on new, potentially larger opportunities?
 


Educators may request a complimentary preview before purchasing. To find out more, please read about our Copyright Permission Request Form.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more
Follow Us