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Building India’s Leading E-Commerce Company: mjunction takes a LEAP
Chaudhuri, Saikat
Publication date: 7/1/2024, pages 1-19

Mjunction is India's largest private sector e-commerce company by transaction value, and is more profitable than the oft fancied Flipkart, Walmart Snapdeal, and Amazon India. This Kolkata-based B2B player created an e-auction platform for coal and steel, and evolved to become the leading provider of digital marketplaces for metals, agro-commodities, and closed the second largest sports broadcast rights sale in history - for the Indian Premier League (IPL). With its cutting-edge technology solutions and sophisticated market design capabilities, mjunction epitomizes original emerging market innovation. Top management dilemmas include determining the next disruptive growth area, best globalization strategy, and significant margin drivers.
 


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