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Flourish Fi: Empowering Positive Money Habits
Lee, Gloria , Christopher Bernhart, Kyle Dickey, and Alexandra Ferreira
Publication date: 4/1/2024, pages 1-18

Flourish’s co-founders met in a UC Berkeley Haas MBA course and - motivated by financial adversity in their own families - aimed to make saving money attainable and rewarding for people lacking a financial safety net. The company’s first product was a mobile app that leveraged gamification to incentivize users to develop and maintain positive financial behavior. In 2020, the company began licensing its technology to banks, fintechs, and credit unions, mostly in Latin America. Flourish couldn’t invest in both B2C and B2B products simultaneously. What business model would maximize social impact, scale, and financial sustainability, enabling Flourish to fulfill its mission?
 


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