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Responsible A.I.: Tackling Tech’s Largest Corporate Governance Challenges
McElhaney, Kellie A., Genevieve Smith, Ishita Rustagi, and Olaf Groth
Publication date: 10/1/2022, pages 1-16

In 2017, Google announced that it would be an "AI first" company and prioritized the development of an ethical charter to guide the company when it came to AI. This case delves into the promise and rapid growth of AI, how companies have responded, and challenges to responsible AI development and management. It specifically explores how Google has addressed responsible AI innovation by launching its AI Principles, creating internal structures to bring those principles to life, and cultivating grassroots leadership at the company. Finally, it explores challenges to operationalizing the AI Principles and investigates how Google can apply responsible innovation approaches to address bias and discrimination in an AI tool.

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