All Cases

Case Information


Amyris, Inc: Make Good. No compromise.
Villas-Boas, J. Miguel , and Juan Guillermo Norero
Publication date: 4/1/2019, pages 1-12

Amyris has grown from a Silicon Valley startup to a global publicly-traded company who genetically programs yeast into chemicals used by more than 250 million consumers in over 2,000 brands. The company’s path has included entering markets with new production solutions, learning how to lower risk through business partnerships, and expanding from B2B to B2C. The company has grown beyond biofuels to innovating solutions in three main sectors: Clean Beauty, Health & Wellness, and Flavors & Fragrances. Whether producing a treatment for malaria, manufacturing a green alternative to petroleum, or creating plant-derived cosmetics, Amyris has used biotechnology to provide sustainably sourced ingredients for products in different spaces. The company’s mission is "Making the world healthier one molecule at a time."
 


Educators may request a complimentary preview before purchasing. To find out more, please read about our publishing partnerships.

To request permission, please submit a Copyright Permission Request Form.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more
Follow Us