Berkeley Haas Case Series

Case Information

Amyris, Inc: Make Good. No compromise.
Villas-Boas, J. Miguel , and Juan Guillermo Norero
Publication date: 4/1/2019, pages 1-12

Amyris has grown from a Silicon Valley startup to a global publicly-traded company who genetically programs yeast into chemicals used by more than 250 million consumers in over 2,000 brands. The company’s path has included entering markets with new production solutions, learning how to lower risk through business partnerships, and expanding from B2B to B2C. The company has grown beyond biofuels to innovating solutions in three main sectors: Clean Beauty, Health & Wellness, and Flavors & Fragrances. Whether producing a treatment for malaria, manufacturing a green alternative to petroleum, or creating plant-derived cosmetics, Amyris has used biotechnology to provide sustainably sourced ingredients for products in different spaces. The company’s mission is "Making the world healthier one molecule at a time."

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