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Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a "Big Wall"
Rosenzweig, William , Alastair Iles, Seren Pendleton-Knoll, and Robert Strand
Publication date: 4/1/2017, pages 1-37

This case focuses on Birgit Cameron, senior director of Patagonia Provisions, and her colleagues as they attempt to increase the scale of sustainable regenerative organic agriculture in two ways. First, by increasing the size of its own operations to grow sales and reduce input costs. Second, by influencing the broader food production system in order to help reverse climate change. Scaling up will help Provisions become more profitable and potentially allow it to reduce consumer prices. Influencing the practices of other food companies is key to Patagonia’s broader goals of repairing the food chain and reversing climate change.

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