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Levi Strauss & Co.: Driving Adoption of Green Chemistry
Strand, Robert , and Martin Mulvihill
Publication date: 7/1/2016, pages 1-22

This case examines the challenges and opportunities faced by Levi Strauss & Co. (LS&Co.) as it attempts to help establish a cross-industry sustainability initiative to eliminate hazardous chemicals in the apparel supply chain. LS&Co.’s Screened Chemistry Program screened chemical formulations against human and environmental health hazard endpoints before they chemicals entered the supply chain. This shift represents a radicle radical departure from the status quo that requires widespread collaboration across the industry to implement. This case explores the associated challenges and opportunities to achieve cross-industry collaboration to achieve a sustainability objective.
 


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