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groupelephant.com: Going 'Beyond Corporate Purpose'
Feferman, Flavio , Matthew Bujnicki, Stacey Chin, Travis Dziubla, and Ashley Lohmann
Publication date: 2/16/2015, pages 1-15

The groupelephant.com case focuses on CEO Jonathan Tager as he grapples with implementing his company's recently launched Beyond Corporate Purpose: Elephants, Rhinos & People (‘ERP’) program and how to measure the expected impact on poaching, as well as on poverty alleviation in South Africa. The case addresses hybrid business models and the 'theory of change' underlying CSR strategy. The case also explores organizational challenges related to adopting a business model that is no longer solely for-profit, including whether companies have a responsibility to actively engage in advocacy or whether such efforts violate the fiduciary responsibility that CEOs have to shareholders.
 


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